Review Guidelines for Edu-K Products and Publications in Development

The published, copyrighted works of Paul and Gail Dennison form the basis of all Educational Kinesiology literature and products. From this copyrighted material have come trademarks or service marks?slogans or designs that characterize a product or service. All products using the Edu-K trademarks must reflect the uniqueness and professionalism of our work and must accurately represent the image we seek to uphold. The following criteria have been derived from the Edu-K style guide, A Language of Learning: Guidelines for the Development of Edu-K Products

and Curricula and are used, as applicable, by Hearts at Play to evaluate submissions for potential endorsement and marketing. For further information, see A Language of Learning. Please conduct your own review to ensure that the submission you are developing conforms to these criteria.

Fundamental Criteria

Representation of Edu-K's Educational Values

Criteria for Depicting the Integrated Human Figure in Graphics or on Film

Laterality

Centering

Focus

Linguistic Criteria

The languaging

 

Examples of . . .

Desirable Wording

Undesirable Wording

in my experience; what works for me  

you should; you must

reach, lengthen

stretch

do; do your best

try

remember

don't forget

and, yet, still, or however

but

sometimes, often

never, always, should, must

do with ease

be careful

balance, support new behavior

fix, correct

descriptions of processes

the use of function labels (e.g., "dyslexia")

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